It’s a new year and you have decided to take a chance on yourself.
You are going to start a business! Now you want to build a website for your new business.
- So you hit the internet.
- You find a hosting site.
- Now to find a URL that will work.
Now, what do I put on that site?
We all have been there. So many questions. So many places that have old information. What do I need to do now and what do I need to know?
Here is what I tell my clients when we do a website review.
- Your website is a 24/7 employee, sometimes making your first impression for those looking at your services.
- Keep it clear.
- Write to educate.
- Use clear images that reflect your style.
Did you know you have 3-8 seconds to make your first impression with your website?
In our instant society, we tend to take a quick overlook of your first page and decided if you are what we are looking for. So if your pages load slowly they may not even give you a chance.
Now since you have 8 seconds, what can you do to make it easy for them to decide?
- Use headings that are based on your keywords.
- Images can tell the story quickly, use them.
- Make sure there is white/empty space.
- Use fonts that are large enough and easy to read.
- Don’t write text-heavy paragraphs.
- Use bullet points.
Those are a great start. But there are a few things that new website owners do that hurt their sites.
Let’s review those quickly.
Many people who decided to build their own sites don’t know how important Keywords, Meta Descriptions are.
Keywords and Meta descriptions tell the search engines who you are and what your page it talking about. Take the time to learn about them.
Another small unknown, that makes a big impact, is that new website owners don’t know they need to index their websites. Indexing tells the search engines that your site is open for business and gives them permission to crawl your site. Without indexing, they will not know you are there.
When you are done building your site you need to go into your settings and set it so that the search engines can read your site pages. Most sites will ask you if you are ready to publish and index your site. Choose yes. Check the box.
This is a great place to start. Want to learn more? You can take my “What is Your Story” course.
Or you can join us for our
Contact me. I help people just like you every day.