This past summer I spent a great amount of time out and about. I visited some of the various fairs in and around my community.
While visiting booths and chatting with the owners I found a common thread.
They have great products and do really well at the fairs but they don’t know how to market themselves. They don’t know that by telling their story online that they can market themselves to the whole community around them.
Some have a website. Others might have a personal Facebook but not one for their craft/artist business. Some are active on Twitter and Instagram but never thought to use it for their crafter business. I would talk to them and let them know that there are ways they could market for little or no money. And in taking a couple of hours a month they could turn their craft business into an internet business too.
Hey, why not sell year round?
I so wanted to sit down with them and give them as much information as I could. But the reality is they were busy. They have great products. I know because I bought from them. There was just no time to get them the information. And if those in my own home state needed this information, others around the country could use it too.
So after much thought I have decided to give them some of this information right here.
Inbound Marketing for the Crafter
So watch over the next few weeks as I post the different things that a crafter can do to expand their marketing and take it year round.
Coming soon we will talk about:
- Inbound Marketing for Crafters
- Why should I tell my Story?
- You know what you do. How you do it. But Why do you do it?
- Websites Do’s and Don’ts
- Blogging should I really?
- Social Media and how it helps get the word out.