Inbound Marketing for Crafters

Even the crafter can use inbound marketing.

So how can Inbound Marketing for crafters work?

Well first, you would start by defining your story.  Why do create what you create?  Did you choose to walk down this path or did you just happen to stumble upon it and fell in love?  Once you know your “Why” you can then start to share it online.

Inbound Marketing for CraftersSocial Media is a great place to educate people about Who you are and What you do.   With Facebook and Instagram, you can start to grow a following with a continual story running.  The images you share here can greatly increase your sales.  Make sure you tell them how they can purchase from you.  A buy now button or a link to your online store.  You can use Twitter to announce sales or places you will be.  Send out quick updates on a project with a picture.

With a blog, you can give your back story.  You can talk about a new process you are trying.  You can even showcase a new product that you are loving.  A blog can even show your failures.  A little humor in those failures could help your “team of followers” to back you even more.

See people love the story behind what they buy.  You tell your story all the time when you are standing in your booth at the fairs.  Now you can do the same thing online and reach more people.

Online you can share pictures of all your products.  Share images of projects in process.  Pictures are great ways to tell about what you do.  Make sure they are clear and tell a great story when you use them.  Use these pictures to link back to your own website where you sell your products.

Draw people to you with a great story and they will tell others about you.

If you would like more information on how to tell your story online you can access my course for crafters and artisans here.

 

 

Website Do’s and Don’ts

It’s a new year and you have decided to take a chance on yourself.

You are going to start a business! Now you want to build a website for your new business.

  • So you hit the internet.
  • You find a hosting site.
  • Now to find a URL that will work.

Now, what do I put on that site?

We all have been there.  So many questions. So many places that have old information.  What do I need to do now and what do I need to know?


Here is what I tell my clients when we do a website review.

  1. website dos and dontsYour website is a 24/7 employee, sometimes making your first impression for looking for your services.
  2. Keep it clear.
  3. Write to educate.
  4. Use clear images that reflect your style.

Did you know you have 3-8 seconds to make your first impression with your website?

In our instant society, we tend to take a quick overlook of your first page and decided if you are what we are looking for.  So if your pages load slowly they may not even give you a chance.

Now since you have 8 seconds, what can you do to make it easy for them to decide?

  • Use headings that are based on your keywords.
  • Images can tell the story quickly, use them.
  • Make sure there is white/empty space.
  • Use fonts that are large enough and easy to read.
  • Don’t write text-heavy paragraphs.
  • Use bullet points.

Those are a great start.  But there are a few things that new website owners do that hurt their sites.

Let’s review those quickly.

Many people who decided to build their own sites don’t know how important Keywords, Meta Descriptions are.

Keywords and Meta descriptions tell the search engines who you are and what your page it talking about.  Take the time to learn about them.

Another small unknown, that makes a big impact, is that new website owners don’t know they need to index their websites.  Indexing tells the search engines that your site is open for business and gives them permission to crawl your site.  Without indexing, they will not know you are there.

When you are done building your site you need to go into your settings and set it so that the search engines can read your site pages.  Most sites will ask you if you are ready to publish and index your site.  Choose yes.  Check the box.

This is a great place to start.  Want to learn more?  You can take my “What is Your Story” course.


Contact me.  I help people just like you every day.

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Can Inbound Marketing Work for a Crafter?

This past summer I spent a great amount of time out and about.  I visited some of the various fairs in and around my community.

While visiting booths and chatting with the owners I found a common thread.

They have  great products and do really well at the fairs but they don’t know how to market themselves.  They don’t know that by telling their story online that they can market themselves to the whole community around them.

Inbound for CraftersSome have a website.  Others might have a personal Facebook but not one for their craft/artist business.  Some are active on Twitter and Instagram but never thought to use it for their crafter business.  I would talk to them and let them know that there are ways they could market for little or no money.  And in taking a couple of hours a month they could turn their craft business into an internet business too.

Hey, why not sell year round?

I so wanted to sit down with them and give them as much information as I could.  But the reality is they were busy.  They have great products.  I know because I bought from them.  There was just no time to get them the information.  And if those in my own home state needed this information, others around the country could use it too.

So after much thought I have decided to give them some of this information right here.

Inbound Marketing for the Crafter

So watch over the next few weeks as I post the different things that a crafter can do to expand their marketing and take it year round.

Coming soon we will talk about:

 

What is Inbound Marketing?

I’m often asked what I do. I smile sweetly and tell those around me that I’m an Inbound Marketer. Often getting a blank look back. On occasion, I will get someone who actually asks what that is.

Inbound Marketing

By definition is promoting a company through blogs, podcasts, video, eBooks, newsletters, whitepapers, SEO, physical products, social media marketing, and other forms of content marketing which serve to attract customers through the different stages of the purchase funnel.

My definition is a little easier to understand. Inbound Marketing is growing a company’s authority in what they do by educating others of what they really do. We use social media, blogging, and e-books to tell the story about the company and how they can help you with your needs.

We educate those looking for more information about an issue in their life or business that they need answers for. Our goal in inbound marketing is to help you find the right solution for you, even if it is not through us. Because we are often an authority in what we do we also know what What is Inbound Marketingthe competition is doing. And if I do not fit your need it is very likely I know someone who could better help you. I am not afraid to send you somewhere else if that is the best place for you.

See for those using Inbound Marketing we want a good fit not just a customer. It’s not about quantity its’s about quality. I want to give you the best fit for your needs. If I’m not a good fit I will point you in the right direction.