It seems it’s a season to help Bloggers here at TA Inbound. Today I want to help you all understand SEO practices that you should use in every blog. Once you understand these 7 keys they will become second nature and will help your blog/web page to rank higher in search engines.
SEO looks for Keywords
Keywords are the words that others would type into a search box to find your blog topic. There are people out there that will tell you to set just one word to shoot for. But that is old information! Think about how you search for items online. Do you ever use just one word? No, you will use a phrase. In the industry, we call those Longtail Keywords. These are what you want to start using. Write them naturally in your blog. I know bloggers who write their blog than work out their keywords based on the topic they wrote on.
Now that you have your topic/keyword you need to know where the search engines will look for them. Yes, the search engines look in certain places for your keywords. If you can get your keywords worked naturally into these places you will rank higher on the page. Thus being shown to more people looking for information about what you are writing about.
The first place that the search engines look for your keyword is in your URL. Take a look at my URL above. 7 Keys SEO is my longtail keyword for this blog. So anyone looking for SEO or Keys to SEO could be shown my blog.
The second place they will look for your keywords will be in the title. Again with the AI that they have developed the search engines will look for a natural language usage of your keyword in the title.
The meta description has two uses. One is to give a brief summary of what the blog is about. Many people just use the first two sentence of the blog. The second is to ensure the keyword is showing for the search engines. Combine the two in this snippet and you will make the search engines happy.
The next place that the search engines will read is your 1st paragraph. So in the first 3 sentences, you need to use your keyword/s.
Headers like the one above are where they head next. If you are naturally able to use the keyword in at least one of the headers.
Search engines are not able to read images. So they have code written into the background that is call alt-text. Search engines will read the alt-text of and image to see if it fits the keyword. When first used it would describe the picture. Now many times it is used to hold the keyword. It’s a trick that marketers use. And the search engines like it.